Webinar Presenter: Lucy Railton, Founder of 22Eighteen
Having spent considerable time in both sales and marketing (including management of sales and marketing teams), Lucy knows from first hand experience that getting sales and marketing teams on the same page can be an uphill battle.
But it doesn't have to be.
Your potential customer behaviour has changed, and continues to change. As a result, sales and marketing alignment is one of the most critical success factors.