Inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Inbound marketing falls under the umbrella of digital marketing. It focuses on creating and optimizing content that will attract your target audience (personas), engage them early on in their buying journey, convert them when they're ready to become leads and customers, and delight them at every stage.
Inbound marketing has been proven to be very effective for almost every industry regardless of whether your business sells to consumers (B2C) or other businesses (B2B). But for it to be successful, you need to start with a strategy and be persistent and consistent.
Content drives inbound marketing. Every business has information and insights their target personas may find valuable.
Don't forget that inbound marketing is NOT a set-it-and-forget-it type of marketing. Regular performance analysis is required in order to optimize anything and everything—to ensure your website performance keeps improving. Don't forget about: