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Why are you paying your website designer to promote their business?

Posted by Lucy Railton on 29/01/18 9:05 AM

Look down, way down.

Look at the footer on your website.  Is there a company name that is not your own, or image, that tells people who designed your website?  And does it link your visitors to their website?

Congratulations, in addition to paying your website designer to develop a website you, you’re also promoting their business.


If you ask your website designer, they will likely say it is common practice. And unfortunately, it is.  But I don’t think that makes it right.

These links are valuable to your website designer as it may improve their (not your) search engine ranking, and it could help them generate leads for their business—from your website visitors.In fact, there is a small risk that a link in your footer to their website could be detrimental to your search engine ranking.

Maybe your website developer told you they would add the link. Maybe they didn’t.  Maybe they even provided you with a discount; since the link is of value to their business. However, I will hazard a guess that they did not.

What does their link say about you?

What I dislike most about website developer footer links is the perception it leaves with your website visitors.

Go to any enterprise-level business website and scroll to the footer.  What do you see?  What do you NOT see?  That’s right; you will not see a backlink to their website designer’s business. And this goes for many smaller, yet marketing savvy, organizations as well.

These companies do not always have internal web development team, yet their vendors have not put links to their business in the footer.

Your business may be small, but that is not the perception you want your website visitors to have.  You want them to know your business is professional, and that they can trust you for the long-haul.

So make a quick and easy step towards improving your brand and remove that footer link.  It’s not adding any value to your business anyway.

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Topics: website development, Website design'