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Customer Relationship Management Is Essential for Businesses of All Sizes.

by Lucy Railton on 13/11/19 3:45 PM

‘Customer Relationship Management’ (CRM) software can sound intimidating. After all, if your business only has a handful of customers, why do you...

Forget Sales and Marketing Alignment, you need a unified business.

by Lucy Railton on 19/07/19 7:22 PM

For over 20 years, “sales and marketing alignment” has been a buzzy term in business. But today, alignment of these two teams - sales and...