The Inbound Life Blog

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Good Customer Service - Customer Satisfaction Leads to Business Success

by Lucy Railton on 03/02/20 3:10 PM

The Clock is Ticking: in 2020 an SSL Certificate will be Crucial

by Lucy Railton on 10/12/19 2:48 PM

Most website owners are well aware of the advantages which an SSL (Secure Sockets Layer) certificate brings when it comes to building trust with...

Customer Relationship Management Is Essential for Businesses of All Sizes.

by Lucy Railton on 13/11/19 3:45 PM

‘Customer Relationship Management’ (CRM) software can sound intimidating. After all, if your business only has a handful of customers, why do you...

Canadian Business Growth Through Technology Adoption

by Lucy Railton on 22/10/19 11:20 AM

New technologies have transformed the way companies operate over the past decade. Smartphones, cloud technology, marketing automation systems and...

Digital Marketing Agency Models Don’t Work for Small Business

by Lucy Railton on 11/10/19 6:48 PM

Nothing stays the same, change is rapid and accelerating.  This is true for marketing as well. There’s a never ending emergence of new tools and...

How Much of Your Marketing Should You Outsource?

by Lucy Railton on 07/08/19 2:02 AM

Deciding which is the best resource for marketing your business is always a challenge. In the fast-paced marketing environment, many companies...

Forget Sales and Marketing Alignment, you need a unified business.

by Lucy Railton on 19/07/19 7:22 PM

For over 20 years, “sales and marketing alignment” has been a buzzy term in business. But today, alignment of these two teams - sales and...

Attention B2B Companies: It’s Time to Take a Fresh Look at Google Ads.

by Lucy Railton on 23/06/19 3:32 PM

Smartphones continue to reshape how people search for information on the internet. Today, 52% of all global internet traffic comes from mobile...

Inbound sales IS also outbound, and other amazing things I learned at HubSpot Sales Bootcamp.

by Lucy Railton on 05/03/18 10:41 PM

Very early in my career (as a marketing professional responsible for generating sales leads and resources to help close deals) I thought I knew...

Are you ready for Europe’s General Data Protection Regulation?

by Lucy Railton on 14/02/18 7:43 PM

Canadian businesses don’t have to worry about Europe’s new General Data Projection Regulation (GDPR), right?