There is a reason why 76% of North American marketers say their primary approach to marketing is inbound. Because it works, and because they can prove it works.
But what is Inbound Marketing?
Inbound marketing focuses on attracting prospects to your website by developing relevant and helpful content. Content that adds value at every stage of your customer's buying journey. With inbound marketing, potential customers find you via blogs, search engines, and social media.
By creating engaging content intended to address the problems and needs of your ideal customers, you attract qualified prospects, build trust, and establish credibility.
The protection and organization of your sales data are essential to business success. The right CRM can provide a single source for accurate forecasts and pipeline reporting, on-demand. It also protects critical prospect, lead, and customer data from being lost or destroyed.
But it only works if your reps use it.
The right CRM reduces your sales rep's administrative burden, which in turn reduces their resistance to new technology. Your sales team needs a CRM that they want to use. Then you can focus on sales enablement to enhance sales productivity, while also improving sales and marketing goal alignment.