Why do 76% of North American marketers say their primary approach to marketing is inbound? Because it works, and because they can prove it works.
But what is it?
Inbound marketing focuses on attracting prospects to your website by developing relevant and helpful content. Content that adds value at every stage of your customer's buying journey. With inbound marketing, potential customers find you via blogs, search engines, and social media.
By creating engaging content intended to address the problems and needs of your ideal customers, you attract qualified prospects, build trust, and establish credibility.
Do you know which marketing metrics you should be tracking?
Find out which metrics help you prove the ROI for your marketing efforts.