76% of Marketers say their primary approach to marketing is Inbound.

(Source: State of Inbound 2017 - HubSpot)

70% of Marketers say converting leads is their top priority.

(Source: HubSpot)

74% of Companies not exceeding goals didn't know visitor, lead, or sales opportunity data.

(Source: HubSpot)

Inbound Marketing - Because It Works

There is a reason why 76% of North American marketers say their primary approach to marketing is inbound. Because it works, and because they can prove it works. 

But what is Inbound Marketing?

Inbound Marketing Methodology Illustration

Inbound marketing focuses on attracting prospects to your website by developing relevant and helpful content. Content that adds value at every stage of your customer's buying journey. With inbound marketing, potential customers find you via blogs, search engines, and social media.

By creating engaging content intended to address the problems and needs of your ideal customers, you attract qualified prospects, build trust, and establish credibility.
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Free Ebook Download. Six Digital Marketing Metrics You Should Care About

38% higher sales win rates happen when sales and marketing are aligned.

(Source: HubSpot)

40% of sales reps use spreadsheets, or their email, to store lead and customer data.

(Source: HubSpot)

67% percent of inside sales rep time is spent doing something other than actively selling.

(Source: CSO Insights)

Inbound Sales - Because It Enhances Productivity

The protection and organization of your sales data are essential to business success.  The right CRM can provide a single source for accurate forecasts and pipeline reporting, on-demand.  It also protects critical prospect, lead, and customer data from being lost or destroyed.

But it only works if your reps use it.

The right CRM reduces your sales rep's administrative burden, which in turn reduces their resistance to new technology. Your sales team needs a CRM that they want to use. Then you can focus on sales enablement to enhance sales productivity, while also improving sales and marketing goal alignment.
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