38% higher sales win rates happen when sales and marketing are aligned.

(Source: HubSpot)

64% of customers believe customer experience is more important than price.

(Source: Gartner)

89% of companies expect to compete mostly on the basis of customer experience.

(Source: Gartner)

What is a Unified Business?

A unified business is a business where all customer-facing teams (sales, marketing, and service) share common company-wide goals, understand the value other departments bring to the customer experience, freely share insights and knowledge with other teams, while understanding their unique role in the success of the company. 

22Eighteen helps established knowledge-based and service-based Business-to-Business (B2B) companies in Southwestern Ontario grow. We help modernize the tools they need to support alignment of their customer-facing teams and introduce the inbound methodology so that, with our help, they can develop strategies that attract more website visitors, close more sales, and improve the customer experience.

There is a reason why 76% of North American marketers say their primary approach to marketing is inbound. Because it works, and because they can prove it works. 

61% of salespeople say selling is harder or much harder today than it was 5 years ago.

(Source: Mark Wayshak)

40% of sales reps use spreadsheets, or their email, to store lead and customer data.

(Source: HubSpot)

35.3% of sales and marekting leaders have no agreed process for how to nurture prospects.

(Source: CSO Insights)

Inbound Sales - Because It Enhances Productivity

The protection and organization of your sales data are essential to business success.  The right CRM can provide a single source for accurate forecasts and pipeline reporting, on-demand.  It also protects critical prospect, lead, and customer data from being lost or destroyed.

But it only works if your sales reps use it!  The right CRM reduces your sales rep's administrative burden, which in turn reduces their resistance to new technology. Your sales team needs a CRM that they want to use. Then you can focus on sales enablement to enhance sales productivity, while also improving sales, marketing, and service alignment.  Learn More>>

76% of Marketers say their primary approach to marketing is Inbound.

(Source: HubSpot)

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

(Source: HubSpot)

86% the amount conversions will be increased by including video on your landing page.

(Source: WordSream)

What is Inbound Marketing?

Inbound marketing focuses on attracting prospects to your website by developing and freely sharing and promoting relevant and helpful content. Content that adds value at every stage of your customer's unique buying journey. With inbound marketing, potential customers find you via blogs, search engines, and social media. Once they convert to a lead, you nurture them with email.

By creating engaging content intended to address the problems and needs of your ideal customers, you attract qualified prospects, build trust, and establish credibility. Learn More>>